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SORCE for Professional Services

CNA is proud to offer our School of Risk Control Excellence (SORCE®), world-class training to help professional services firms control their risk and manage their exposures

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Published Wednesday, January 10, 2018

Social media saturates our personal and professional lives. From sharing family memories to promoting your firm's expertise to conducting a fraud investigation, the use of a social media platform is a daily — and necessary — task.

According to the ABA TECHREPORT 2016, the No. 1 reason that attorneys participate in social media is for career development and networking (73%), followed by client development (51%), education (35%) and case investigation (21%).

However, social media's influence on legal practice, client relationships and the establishment of boundaries between professional and personal activities must be navigated with care. In a recent edition of PROfessional Counsel, CNA Risk Control Specialist Theresa Garthwaite presents an overview of ethical concerns, practice challenges, potential benefits and the challenges of social media use related to the practice of law.

She points out that Linkedin is the most utilized social media forum for law practitioners, with 78% of firms reporting a social media presence on LinkedIn.
 

  • LinkedIn's potential benefits: Your firm and your employees can each create their own pages, and the platform is useful for firms seeking to grow their business. In addition, attorneys who share information about their professional success — such as a promotion, credential or award — do not have to worry about their posts becoming obscured among unrelated personal matters.
     
  • LinkedIn's potential risks: Users may unintentionally run afoul of relevant rules of professional conduct. LinkedIn offers members the option to "endorse" or "recommend" other members for their skill sets. However, such endorsements may not comply with ABA Model Rule 7.4 (d): Communication of Fields of Practice & Specialization.
     

If you and your firm intend to be active on social media, it's wise to create an account on a platform in which your posts will attract visibility. According to the Pew Research Center, nearly eight in 10 Americans (79%) use Facebook, which is double the usage of any other social platform. Note that while it's not uncommon for attorneys and clients to be both colleagues and friends, ensure that you exercise caution when connecting with a client on Facebook.
 

  • Facebook's potential benefits: Attorneys and law firms can capitalize on Facebook's vast reach of users. The platform is a user-friendly social media option for attorneys.
     
  • Facebook's potential risks: The platform offers great diversity in both its user participation and the content shared, including personal information. Therefore, professional posts reflecting legal practice may be inconsistent with the scope of a typical Facebook post. "Tagging," a process in which one user identifies another, can present issues as the tag could identify an attorney or a law firm in a shared post or photo. This action could create an erroneous appearance of an attorney-client relationship.
     

When potential clients contact an attorney or law firm through social media, lawyers should remain vigilant in adhering to the ethical responsibilities that you may owe to any prospective client.

For more information on the use of social media in client representations, or on using social media as a solo practitioner, download Theresa Garthwaite's article in CNA PROfessional Counsel: "Practicing Law in the Age of Social Media."

Insurance for Accounting Firms

CNA is the nation’s leading insurance provider of professional liability insurance, with the financial strength, industry experience and broad portfolio of products to meet your property and casualty insurance needs.

Having a successful accounting firm is about more than getting the numbers right. In an industry where reputation is everything, your business practices, the quality of your work and your focus on customer service also must be outstanding.

To ensure your greatest success, risks such as accountants' professional liability, business interruption or cyber liability should not be permitted to challenge your bottom line. As the nation's leading insurance provider of accountants' professional liability insurance, CNA insures more accountants than any other carrier. We deliver the unique combination of financial strength, industry experience and a broad portfolio of products to meet your accountants' professional liability and other property and casualty insurance needs. And we are the only property and casualty carrier that offers Accountants Professional Liability insurance endorsed by the American Institute of Certified Public Accountants (AICPA), which is administered by Aon.

With more than 50 years of experience serving accounting firms such as yours, and more than 300 optional coverage features, we understand the challenges you encounter in serving your customers and growing your business. Our underwriting team is comprised of industry experts who understand the unique challenges accountants face and tailor coverages to meet the specific needs of your firm. We also have three dedicated CPAs who focus exclusively on risk control services and educational programs. In the event that a claim arises, our knowledgeable claim team will work diligently to resolve it quickly, accurately and fairly. CNA has a dedicated claim staff assigned by territory and able to leverage its experience in handling claims and litigation in your specific jurisdiction.

Products

Learn more about our broad portfolio of insurance solutions specialized to meet the needs of your business.

CNA offers a broad portfolio of insurance solutions — from general liability to property to professional and management liability and more — specialized to meet the needs of your business.

Services

Explore our services designed to help you manage your claims, understand your exposures, address potential losses and maintain business continuity.

CNA offers an array of services designed to help you manage your claims, understand your exposures, address potential losses and maintain business continuity.

Business Insurance Fundamentals

Learn more about how to identify the insurance and services you need to safeguard your business.

Are you looking to learn more about the kinds of insurance coverage you need before you contact your local independent agent or broker? We've developed some helpful resources and tools to get you started.

What kind of insurance do I need?
Identifying the right coverages that address your risk exposures and your greatest challenges is important. To help determine your business insurance needs, use this checklist to help guide your discussion with your independent insurance agent.

What is risk control?
Preventing and controlling risk can be just as important as being properly covered. CNA Risk Control offers a wide range of services focusing on management accountability, cost drivers and business solutions to help you improve your bottom-line profit.

Why use an independent agent?
Dedicated to offering the broadest selection of policies and coverage to best meet their customers' needs, independent agents represent multiple product lines from more than one carrier. CNA is proud to support the Independent Insurance Agents & Brokers of America and their Young Agents Committee. Find a local independent agent for you.

How can I prepare for an emergency?
Learn how to safeguard your business, your employees and your family in the event of an emergency by visiting Resources to Manage & Reduce Risk for online tools and resources from CNA's own business continuity planners and government organizations.

How can I better prepare for my policy renewal?
Your independent insurance agent is your best resource to ensure your business has the proper insurance coverage as it changes and grows year over year. Review this list of 10 items to prepare for your conversation about how your business and its insurance needs have changed since your policy was issued.

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Directors & Officers (D&O)

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Outcomes Based Network and CNA Selected Providers

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Workers' Compensation Medical Provider Networks

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